Two of the most iconic beverage brands in the world have joined forces . . . in one can. Jack Daniel’s Tennessee Whiskey and Coca-Cola have teamed up to release a new ready-to-drink (RTD) cocktail that features the bar favorite “Jack & Coke.” The pre-mixed Jack Daniel’s & Coca-Cola RTD is now available for the first time in the United States.
The Jack & Coke RTD first hit shelves last fall in Mexico. It will continue to expand to other global markets throughout 2023. In addition, a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both versions (7 percent ABV) will be available at retailers nationwide for a SRP of $12.99 per 4-pack.
“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient, and portable format,” said Dallas Cheatham, Jack Daniel’s RTD brand director. “While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel’s & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S.”
Pre-mixed cocktails, including RTDs, were up 35.8% ($588 million) from 2021 to 2022. That stat is courtesy of the Distilled Spirits Council of the United States’ latest economic briefing.
Jack & Coke
Of course, Jack Daniel’s and Coca-Cola have been both been around for more than 100 years. Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.
The can and packaging, which features two of the world’s most recognized trademarks, will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age.
“This launch is a milestone moment for both Coca-Cola and Jack Daniel’s. It is following what people have been doing with these two iconic brands for generations. And demonstrates our commitment to innovation from the simple to the complex. We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel’s and their distributor system,” said Dan White, chief of new revenue streams for The Coca-Cola Company.